https://challenger-marketing-work-bssf3k.jellypod.comPowered by Jellypod (https://www.jellypod.com)Thu, 28 May 2026 07:11:41 GMTMon, 23 Mar 2026 14:21:17 GMTyesade70340-2275-4540-9d43-a0ed9ea88b8bJellypodCreate a podcast episode based on recordings from two internal “Challenger” marketing workshops. (Powered by Jellypod)Create a podcast episode based on recordings from two internal “Challenger” marketing workshops. (Powered by Jellypod)episodicJellypodfeed+41c44bc9@podcasts.jellypod.comfalsehttps://challenger-marketing-work-bssf3k.jellypod.com/episodes/2835966d-6212-47bf-8cf1-9dd8b215aebe2835966d-6212-47bf-8cf1-9dd8b215aebeMon, 23 Mar 2026 16:41:27 GMT2JellypodThis episode recaps two internal Challenger marketing workshops and translates the biggest ideas into practical takeaways for the broader marketing team.Why Challenger matters: It is becoming a go-to-market expectation, not just a sales initiative.Key fraThis episode recaps two internal Challenger marketing workshops and translates the biggest ideas into practical takeaways for the broader marketing team.Why Challenger matters: It is becoming a go-to-market expectation, not just a sales initiative.Key frameworks: Spark, Introduce, and Confront help us match content to where buyers are in their journey.What marketers can do now: Build sharper insights, create content that teaches and challenges, and tighten the handoff between marketing and sales.The goal is simple: help the team apply Challenger ideas in messaging, campaigns, content, and cross-functional collaboration.false00:09:31fullhttps://challenger-marketing-work-bssf3k.jellypod.com/episodes/e657db52-dbc2-4ac4-a0e0-33dfc5c7c3d1e657db52-dbc2-4ac4-a0e0-33dfc5c7c3d1Mon, 23 Mar 2026 16:31:13 GMT1JellypodA recap of two internal Challenger workshops, focused on how marketing can use tension, insight, and the A-gap-B model to create more relevant messaging and content.Why Challenger matters for marketingThe core ideas behind commercial insight and behavior A recap of two internal Challenger workshops, focused on how marketing can use tension, insight, and the A-gap-B model to create more relevant messaging and content.Why Challenger matters for marketingThe core ideas behind commercial insight and behavior changePractical ways to apply Challenger in day-to-day marketing workfalse00:09:36full